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TradeTracker’s International Performance Marketing Award submission

Real Attribution Launch Event With Launch Partner TMG

We’re Global

TradeTracker is internationally present, and as members of the online community, we know better than anyone the internet’s ability to make national borders irrelevant.

Our global office presence helps us remain approachable and relevant to individual national markets, while also opening a network of potential international partners.

An ambition to grow has led to our presence in over 19 different countries, while we continually make plans for our next big venture.

North America

South America


In a market dominated by Last Click, TradeTracker presents Real Attribution. Motivate your publishers by making their effort worth more and by recognising their value through our game changing models.

Active programs:

Started past 7 days:

Touchpoints past 24 hours

Average per hour:

Impressions this month

Past 24 hours:

Real Attribution Models

Real Attribution is designed to give advertisers full control in optimising campaigns, which reward all publishers involved in the Customer Journey. Whether they are initiating, assisting or converting. Five robust attribution models and a customisable solution give advertisers the power to weigh the elements that count, to multiply the results achieved in more inspired, to set up more attractive campaigns and to reward publishers appropriately.

Custom Model

Custom Model

Create a tailored fit with a custom model and weigh the elements that count. From market segment, to site type or category you’re able to tweak your model and include exceptions and own channels.
Position Based

Position Based

Useful if you value the publishers who introduce your consumers to the brand and those who gave the final push. Well suited for campaigns with a longer decision-making process.


This model rewards publishers more favourably if their touchpoint are closer to the conversion and consistently proves the most suitable model for price-sensitive products and short-term promotions.
Linear Model

Linear Model

A model which values all involved publishers evenly, which applies very well to campaigns which require consumer interaction throughout the entire purchase funnel.
First Touchpoint

First Touchpoint

First touchpoint gets all. Useful when you want to focus on getting more traffic and branding from publishers with a vast reach. A great strategy for brands with emerging brand value.
Last Touchpoint

Last Touchpoint

The traditional, last touchpoint get all model. Totally customizable by using exceptions for specific site types and most applicable to direct purchase transactions.

A Powerful Custom Model

Add weight to components most important to you, and create your tailored model. A powerful solution which allows additional valuation principles for individual site types or categories - leveraging the added value of any publisher activity. Define the elements to include and their relative value in line with your campaign goals.



Category element

Achieve optimal targeting of your publishers’ audience by assigning relative weights to their operating categories. Create an appealing model for those publishers matching the defined target group.


Position Based

Position element

By assigning a value to the position element, such fraction of the total commission is attributed to publishers for their initiating, converting and assisting position in the transaction.


Price Comparision

Type element

The type element attributes the fraction of commission for the relative weight of involved site types. It allows prioritization of particular site types over others, without the need to exclude any publisher type.

A typical Customer Journey

Consumers visit different websites during the Сustomer Journey. All publishers involved are now fairly rewarded, resulting in more promotion and a higher return.

New Channels, Increased Revenue

Fair Share

Fair Share

Give all publishers a fair reward for their promotions. They're working hard to generate transactions and Real Attribution ensures healthy rewards.
Value Added

Value Added

You have full control to assign your total cost of sales to specific categories, positions or channels including display, to make any spend performance.
Full Transparancy

Full Transparancy

Enhance your attribution model as much as you want by incorporating different elements without compromising transparency on either publisher or advertiser sides.
Increase Results

Increase Results

Thanks to attribution, publishers’ ROI values will increase and lead to them directing more traffic and transactions to your campaigns.

Industry Savvy

Download the Real Attribution brochures to discover the benefits of Real Attribution for your specific industry.

It’s Time For Travel

It’s clear to see that multiple publishers in typical customer journeys play their part with a contribution from initial orientation phase right through to the moment of booking.
Download Brochure

This Is Savvy Services

No industry requires more information to be provided than those of services. Consumers spend time searching for those details enabling them to make their decision.
Download Brochure

Let’s Talk About Telecom

Telecom advertisers can now identify affiliates with the potential to reach customers early in the orientation phase and reward them accordingly.
Download Brochure

A Sound Shopping Experience

From fashion to household appliances, the pool of highly active publishers employing a range of concepts is almost infinite. Reward publishers for their efforts to inform and incentivize consumers.
Download Brochure

High Fidelity In Finance

A broad range of financial products require well-informed and confident consumers. Often influenced by email and reviews, their path to purchase is flexible and involved many channels.
Download Brochure


Looking to deliver true performance to brands you represent? Real Attribution gives advertisers the power to weigh the elements that count the most to generate more revenue.
Get in touch!

Real Attribution Insights

Find out more about the huge shift in both campaign performance and publisher behaviour that has been succesfully achieved since the launch of Real Attribution.

Real Attribution: | a deep dive into the custom attribution model

Real Attribution:
a deep dive into the custom attribution model

Advertisers starting with TradeTracker’s Real Attribution have the p...
Download Insight
TUI Netherlands: | performance shift with Real Attribution

TUI Netherlands:
performance shift with Real Attribution

TUI, as the world’s number one multinational travel and tourism busi...
Download Insight
Real Attribution: | from competition to cooperation

Real Attribution:
from competition to cooperation

Since the launch of Real Attribution there has been a huge shift in th...
Download Insight
Real Attribution: | more than simply splitting commission

Real Attribution:
more than simply splitting commission

Determining the optimal attribution model in the online marketing worl...
Download Insight
Real Attribution: | a renewed approach to cashback publishers

Real Attribution:
a renewed approach to cashback publishers

Since the start of Real Attribution, TradeTracker has seen that cashba...
Download Insight
Real Attribution: | changing consumer behavior

Real Attribution:
changing consumer behavior

Since the launch of Real Attribution there has been a huge shift in bo...
Download Insight

Getting Started

Set your goals and define your model
Increase relative importance of the publishers that fall into specific categories by weighing their position within the attribution model. Work with your account manager to define the attribution model that perfectly matches your goals.
Communicate and reach your publisher base
When your model is defined and ready to launch, make sure your publishers know about it. You have a true competitive advantage! Publishers you deem important will see an increasing ROI fast - so ensure they give it all for the best results.
Monitor and optimise
TradeTracker lets you enhance your attribution model with exciting new elements, such as the facility to add CPC or CPM components for selected publishers, so you can really maximize the performance of your campaign.
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