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TUI about TradeTracker

Real Attribution Launch Event With Launch Partner TMG

We’re Global

TradeTracker is internationally present, and as members of the online community, we know better than anyone the internet’s ability to make national borders irrelevant.

Our global office presence helps us remain approachable and relevant to individual national markets, while also opening a network of potential international partners.

An ambition to grow has led to our presence in over 19 different countries, while we continually make plans for our next big venture.

North America

South America


Find the latest news from the performance marketing industry, tips and tricks on how to better your affiliate marketing, in depth topic analysis by our selected opinion leaders and a glimpse of life inside TradeTracker around the globe.

Black Friday Shoppers Browsing in Force

TradeTracker UK
TradeTracker UK

Black Friday is becoming increasingly popular with the UK shoppers. There is a large shift from offline, physical store shopping, to online. The ease of access, combined with easily accessible discounts and higher exposure through landing pages and emails from merchants is adding to the large YoY revenue increases. This year, TradeTracker UK has seen an exceptional average increase of over 200% in affiliate spend.

Interestingly, we’ve seen a larger revenue increase from the previous year, 2016-2017 for Cyber Monday than Black Friday. There could be several reasons to explain this: firstly, with payday for most being later in the month, it could be that customers waited to be paid. Secondly, the hype around Cyber Monday (the UK originated day) has picked up traction from last year. Thirdly, it could relate to the strength of the discounts being offered on Cyber Monday this year.

We’ve seen retail and travel merchants, with gambling in close third, succeeding particularly well amongst those numbers. Could this lead to a shift in the general Q1 travel sales?

An exciting added metric we have this year are how well Real Attribution merchants have performed over the traditional Last Click model merchants. With over 10% of clients using the industry exclusive Real Attribution, we are now able to see better insights in the complete conversion customer journey, where at the same time the merchant is able to reward all of the touch-points accordingly. We’ve seen customers have researched products before the Black Friday/Cyber Monday weekend and then chose to buy once the discounts have applied. Through this, our content sites, price comparison and voucher/cashback sites are all able to work in union.

For more information, please contact Natasha Tooray, Account Manager, on

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As you may have noticed, the General Data Protection Regulation (GDPR) came into effect on May 25th. In preparation for the new regulations we’ve put together a white paper which provides further information on the regulations and a clear view on how TradeTracker will work with you using data. You can download TradeTracker’s GDPR white [...]

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TradeTracker: Preparing for GDPR

At TradeTracker, privacy and data protection is important to us. The new General Data Protection Regulation (GDPR) is set to significantly change the data protection landscape in Europe (and beyond) once it applies from 25 May 2018. It is the first change of its kind in around 20 years. The GDPR affects all businesses that [...]

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New Managing director TradeTracker Germany

Jim Knopf joins TradeTracker as Managing Director of TradeTracker Germany. Jim has been active in Affiliate Marketing for over 11 years. During this lengthy period, Jim has held multiple positions that helped him to develop a broad knowledge about the Affiliate Market. He acquired his experience as a Key-Account Manager, Sales manager, Digital and Sales [...]

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Happy 2018!

We would like to extend our thanks and best wishes to everyone who has played a part in TradeTracker’s growth over the years and may it continue in 2018 and beyond! It is individuals and companies like yourself who make being in this business such a pleasure all year round. We are proudly humbled by [...]

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