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Real Attribution Launch Event With Launch Partner TMG

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TradeTracker is internationally present, and as members of the online community, we know better than anyone the internet’s ability to make national borders irrelevant.

Our global office presence helps us remain approachable and relevant to individual national markets, while also opening a network of potential international partners.

An ambition to grow has led to our presence in over 19 different countries, while we continually make plans for our next big venture.

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Find the latest news from the performance marketing industry, tips and tricks on how to better your affiliate marketing, in depth topic analysis by our selected opinion leaders and a glimpse of life inside TradeTracker around the globe.

Lacoste launches exclusive affiliate program with TradeTracker MENA

Magdalena Pekalska
Magdalena Pekalska

We are pleased to announce our new exclusive partnership with Lacoste.

As of today, publishers in the UAE and KSA will now be able to sign up with TradeTracker to promote Lacoste’s Affiliate Program. This program will give all publisher types the opportunity to work with a top retailer in the region which offers a wide range of clothing from this iconic brand.

Lacoste is part of the world-renowned Chalhoub Group, forming this partnership with TradeTracker further enhances its dedication to tearing down the barrier between online and offline shopping.

 

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TradeTracker Attending ASE 2018

Affiliate Summit East 2018 On July 29th, TradeTracker.com will be attending the Affiliate Summit East 2018 event in New York. TradeTracker.com is looking forward to an action-packed event and the opportunity to network with publishers, bloggers, media owners, traffic sources, advertisers, global brands and agencies. CEO & Founder, Paul van Doorn will once again be [...]

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Lacoste launches exclusive affiliate program with TradeTracker MENA

We are pleased to announce our new exclusive partnership with Lacoste. As of today, publishers in the UAE and KSA will now be able to sign up with TradeTracker to promote Lacoste’s Affiliate Program. This program will give all publisher types the opportunity to work with a top retailer in the region which offers a wide range [...]

Find out more

Real Attribution Insights – the custom attribution model

Advertisers starting with TradeTracker’s Real Attribution have the possibility to choose between a variety of models. Five out of the total of six attribution models reward touchpoints based on their position of the path, while the custom model allows for other factors to be considered. In this version of “Insights” we will dive into this custom model [...]

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Real Attribution Insights – changing consumer behavior

Since the launch of Real Attribution there has been a huge shift in both campaign performance and publisher behavior. These changes are apparent at the individual publisher level and also at a global level within TradeTracker. The most noticeable changes to the customer journey, in terms of the number of active publishers, average conversion path length, number of touchpoints [...]

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