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Real Attribution Launch Event With Launch Partner TMG

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TradeTracker is internationally present, and as members of the online community, we know better than anyone the internet’s ability to make national borders irrelevant.

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An ambition to grow has led to our presence in over 19 different countries, while we continually make plans for our next big venture.

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TradeTracker Attending ASE 2018

Affiliate Summit East 2018 On July 29th, TradeTracker.com will be attending the Affiliate Summit East 2018 event in New York. TradeTracker.com is looking forward to an action-packed event and the opportunity to network with publishers, bloggers, media owners, traffic sources, advertisers, global brands and agencies. CEO & Founder, Paul van Doorn will once again be [...]

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Lacoste launches exclusive affiliate program with TradeTracker MENA

We are pleased to announce our new exclusive partnership with Lacoste. As of today, publishers in the UAE and KSA will now be able to sign up with TradeTracker to promote Lacoste’s Affiliate Program. This program will give all publisher types the opportunity to work with a top retailer in the region which offers a wide range [...]

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Real Attribution Insights – the custom attribution model

Advertisers starting with TradeTracker’s Real Attribution have the possibility to choose between a variety of models. Five out of the total of six attribution models reward touchpoints based on their position of the path, while the custom model allows for other factors to be considered. In this version of “Insights” we will dive into this custom model [...]

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Real Attribution Insights – changing consumer behavior

Since the launch of Real Attribution there has been a huge shift in both campaign performance and publisher behavior. These changes are apparent at the individual publisher level and also at a global level within TradeTracker. The most noticeable changes to the customer journey, in terms of the number of active publishers, average conversion path length, number of touchpoints [...]

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Real Attribution Insights – Real Attribution vs. Assisted Commissions

Many of the advertisers switching to Real Attribution were working or considering working with an “Assisted Model” in which assisted touchpoints are rewarded. In practice, there are big differences in the flexibility, performance, and ROI of both models. In this document we elaborate on the difference between “Assisted Commission” setups and “Real Attribution”. When using [...]

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Premium display embraces performance marketing

Last week, Deloitte published a detailed report on the programmatic market. Although the report mainly highlighted how programmatic (and video) advertising is flourishing, it also showed that eCPM for banner display advertising is decreasing year-on-year, with an average CPM of € 0.62 in 2016, 13 cents lower than the year before: a decrease of approximately 20%. Premium sold display [...]

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Succesful Real Attribution Launch Event with Launch Partner TMG in NL

TradeTracker turns the world of performance marketing upside down, Nextail and Telegraaf Media Group enthusiastic about Real Attribution. Thursday 6 July, the Real Attribution Launch Event for the Netherlands took place with launch partner Telegraaf Media Group. The turn-out was huge and the attendees were astounded by the opportunities Real Attribution offers. During the event, [...]

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Real Attribution Insights: more than simply splitting commission

Determining the optimal attribution model in the online marketing world can be challenging. Many marketeers try to find the “one correct answer” to this by using complex models and deep analyses on historical data. However, when starting with attribution, solely looking back on how commissions would have been allocated to touchpoints is not the way [...]

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Real Attribution Insights – renewed approach to cashback

Since the start of Real Attribution, TradeTracker has seen that cashback publishers are changing their business models to adapt to new attributed remuneration models. Not only does this lead to more touchpoints, it has made cashback publishers less dependent on tenancies and increased the overall number of conversions as well! In order to increase performance-based income, publishers now also [...]

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TradeTracker Attending ASE 2018

TradeTracker Attending ASE 2018

Find out more
Lacoste launches exclusive affiliate program with TradeTracker MENA

Lacoste launches exclusive affiliate program with TradeTracker MENA

Find out more
Real Attribution Insights - the custom attribution model

Real Attribution Insights - the custom attribution model

Find out more
Real Attribution Insights - changing consumer behavior

Real Attribution Insights - changing consumer behavior

Find out more
Real Attribution Insights - Real Attribution vs. Assisted Commissions

Real Attribution Insights - Real Attribution vs. Assisted Commissions

Find out more

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