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TradeTracker’s International Performance Marketing Award submission

Real Attribution Launch Event With Launch Partner TMG

We’re Global

TradeTracker is internationally present, and as members of the online community, we know better than anyone the internet’s ability to make national borders irrelevant.

Our global office presence helps us remain approachable and relevant to individual national markets, while also opening a network of potential international partners.

An ambition to grow has led to our presence in over 19 different countries, while we continually make plans for our next big venture.

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Find the latest news from the performance marketing industry, tips and tricks on how to better your affiliate marketing, in depth topic analysis by our selected opinion leaders and a glimpse of life inside TradeTracker around the globe.

11 June, 2018 by TradeTracker UK GDPR

As you may have noticed, the General Data Protection Regulation (GDPR) came into effect on May 25th. In preparation for the new regulations we’ve put together a white paper which provides further information on the regulations and a clear view on how TradeTracker will work with you using data. You can download TradeTracker’s GDPR white […]

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17 May, 2018 by rpelgrim TradeTracker

At TradeTracker, privacy and data protection is important to us. The new General Data Protection Regulation (GDPR) is set to significantly change the data protection landscape in Europe (and beyond) once it applies from 25 May 2018. It is the first change of its kind in around 20 years. The GDPR affects all businesses that […]

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03 April, 2018 by TradeTracker UK TradeTracker News

Jim Knopf joins TradeTracker as Managing Director of TradeTracker Germany. Jim has been active in Affiliate Marketing for over 11 years. During this lengthy period, Jim has held multiple positions that helped him to develop a broad knowledge about the Affiliate Market. He acquired his experience as a Key-Account Manager, Sales manager, Digital and Sales […]

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02 January, 2018 by TradeTracker UK TradeTracker

We would like to extend our thanks and best wishes to everyone who has played a part in TradeTracker’s growth over the years and may it continue in 2018 and beyond! It is individuals and companies like yourself who make being in this business such a pleasure all year round. We are proudly humbled by […]

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04 December, 2017 by TradeTracker UK Christmas

After a very successful Black Friday and Cyber Monday weekend, TradeTracker begins to focus on the upcoming Christmas period. Advertisers have been advised to send in any promotions early, in order for the Account Management team to arrange maximum exposure. This Q4, following a trend we’ve seen, we’re expecting an increase in overall affiliate commission, […]

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28 November, 2017 by TradeTracker UK Black Friday

Black Friday is becoming increasingly popular with the UK shoppers. There is a large shift from offline, physical store shopping, to online. The ease of access, combined with easily accessible discounts and higher exposure through landing pages and emails from merchants is adding to the large YoY revenue increases. This year, TradeTracker UK has seen […]

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31 October, 2017 by TradeTracker UK Campaigns

Glorious Gangsta and TradeTracker begin their exciting partnership following the recent launch of the brand’s new site. The urban fashion brand, which is part of the Footasylum group, has gained momentum very quickly and is set for a successful campaign in the coming months. Glorious Gangsta have entered an exclusive agreement with the industry shaking […]

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18 October, 2017 by TradeTracker UK Events

After a very successful year headlining the Performance Marketing Insights event in 2016, we are proud to announce we will be returning to the recently rebranded PerformanceIn Live event this year as headline sponsors. At the Old Billingsgate Market in the heart of London’s financial district, and on the bank of the River Thames, TradeTracker […]

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09 August, 2017 by pkeckeis Attribution TradeTracker
Real Attribution - Custom Model in detail

Advertisers starting with TradeTracker’s Real Attribution have the possibility to choose between a variety of models. Five out of the total of six attribution models reward touchpoints based on their position of the path, while the custom model allows for other factors to be considered. In this version of “Insights” we will dive into this custom model […]

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29 July, 2017 by pkeckeis Attribution TradeTracker
Changing consumer behavior

Since the launch of Real Attribution there has been a huge shift in both campaign performance and publisher behavior. These changes are apparent at the individual publisher level and also at a global level within TradeTracker. The most noticeable changes to the customer journey, in terms of the number of active publishers, average conversion path length, number of touchpoints […]

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